Camp magazine, produced by URB exclusively for the 2010 Coachella Music & Arts Festival in Indio, California. Camp was 60 pages and 10x12”. The paper was a mix of uncoated and some glossy pages at the center.
Our team worked closely with the festival promoters and Vans (their one sponsor) to ensure a product that had integrity, was beautiful and relevant. And, above all, kept the Coachella campers in mind.
We printed 15,000 copies and they were distributed to the campers as they arrived at the festival. Response was excellent all around and we plan on doing it again next year.
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